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The Business of Sport...

Updated: Apr 7

Exploring the Intersection of Sport and Business: A Day at the DIB Business of Sport Conference


I had the incredible opportunity to attend the groundbreaking Business of Sport Conference at the iconic Lancashire Cricket Club, Emirates Old Trafford, Manchester. Hosted by Downtown in Business, this event was the first of its kind, bringing together a stellar lineup of sports personalities, officials, and industry experts to delve into the intricate relationship between sports and business.


The conference kicked off with an air of anticipation, promising insightful discussions on various facets of the sports industry. From the economic impact of sports on cities to the legacy of major sporting events, the agenda was both diverse and comprehensive. The event featured presentations and discussions that provided a 360-degree view of the sports industry, exploring topics such as the regeneration benefits of new stadia, the future of football, and much more.


One of the highlights of the conference was the impressive lineup of speakers. From the charismatic ex-footballer turned pundit and entrepreneur, Gary Neville, to the dynamic CEO of Women in Football, Yvonne Harrison, each speaker brought a unique perspective and wealth of experience to the table. The insights shared by British Olympian Montell Douglas, sports education pioneers Andy McIntyre and Tony Faulkner, and football lawyer Kelly Skeggs were particularly enlightening.


The 'Be the Standard' session featuring Sedulo boss, Paul Cheetham-Karcz, and Rugby League legend, Jamie Jones-Buchanan, was a special treat. Their firsthand accounts and practical advice added a layer of authenticity and practicality to the conference, making it more than just a theoretical exploration of the industry.


As I reflect on the conference, I realize the multitude of benefits I took away from the event. Firstly, the opportunity to hear directly from industry leaders provided me with a deep understanding of the challenges and opportunities in the sports business. The real-world examples and case studies shared during the presentations helped me connect theoretical concepts to practical applications.


One of the key takeaways was the significant socio-economic impact of sporting events and the industries surrounding both competition and leisure. The speakers delved into how sports can be a catalyst for positive change, driving urban development, creating job opportunities, and fostering community engagement. The discussions around the economic ripple effect of major sporting events highlighted the potential for long-lasting benefits beyond the games themselves.


The conference also shed light on the evolving landscape of the sports industry, with insights into the future of football, advancements in sports education, and the intricacies of sports law. Understanding these trends is crucial for anyone looking to navigate the complex and dynamic world of sports business.


In conclusion, the Business of Sport Conference was not just an event; it was an immersive experience that left me with a deeper appreciation for the interplay between sports and business. The knowledge gained and the connections made during the conference will undoubtedly shape my perspective on the industry, making it an invaluable investment in my professional development.


As the sports business continues to evolve, events like these serve as essential platforms for learning, networking, and staying ahead of the game. I eagerly look forward to being a part of future editions from Downtown in Business of the Business of Sport Conference, where the intersection of sports and business will undoubtedly continue to be explored, dissected, and celebrated.


From prestigious conferences with industry titans to roundtable discussions with thought leaders; check out the Downtown In Business website HERE


Sam with Monte Douglas
Sam with Montell Douglas:Olympian & British record holder for the 100 metres (AKA -FIRE from Gladiators)

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